How Personal Colour Analysis (Armocromia) and Photography Can Work Together to Create Stunning Images


As a photographer and previously a graphic designer, I have always been fascinated by the power of colors and their significance.

I have analyzed colors in every form of art, from graphic design to cinema to photography, and understand how crucial it is to comprehend how colors impact images. Finding the perfect balance between communication, color meaning, armocromia, and respecting the environment is essential. In this article,I will share my insights on how armocromia and photography can work together to create stunning and impactful images.

As a photographer, you’re always looking for ways to make your images stand out. One way to achieve this is by understanding and applying color theory in your work. Armocromia, the study of how colors affect a person’s appearance based on their skin tone, eye color, and hair color, is an essential part of color theory that photographers can use to create stunning and impactful images.

Understanding Personal Colour Analysis (Armocromia):

Armocromia is based on a person’s natural coloring, which is determined by their skin tone, eye color, and hair color. There are four main categories of natural coloring: winter, spring, summer, and autumn. Each season has its own color palette that complements the natural coloring of individuals belonging to that season.

Spring: The spring season is characterized by warm and bright colours. People with a spring colour palette typically have warm-toned skin with peach or golden undertones, light-coloured eyes, and blonde or light brown hair. Colours that look great on spring types include coral, peach, turquoise, and golden yellows.

Summer: The summer season is characterized by cool and soft colours. People with a summer colour palette typically have cool-toned skin with pink or blue undertones, light to medium coloured eyes, and blonde or light brown hair. Colours that look great on summer types include soft pinks, lavender, pale blue, and rose.

Autumn: The autumn season is characterized by warm and muted colours. People with an autumn colour palette typically have warm-toned skin with golden or reddish undertones, dark-coloured eyes, and hair that ranges from medium to dark brown. Colours that look great on autumn types include burnt orange, olive green, deep red, and mustard.

Winter: The winter season is characterized by cool and vivid colours. People with a winter colour palette typically have cool-toned skin with blue or pink undertones, dark-coloured eyes, and hair that ranges from dark brown to black. Colours that look great on winter types include bright red, royal blue, emerald green, and pure white.

While understanding armocromia can be helpful in choosing colors and lighting for your photoshoot, it’s important to keep in mind that everyone is unique and may not fit perfectly into one of these categories.


Personal Colour Analysis (Armocromia) and Photography

Applying Personal Colour Analysis (Armocromia) in Photography:

When photographing a person, it’s important to consider their natural coloring and choose colors and tones that complement their skin, eyes, and hair. This can be achieved by selecting clothing, backgrounds, and props that match the person’s season. For example, a person belonging to the winter season may look stunning in deep, cool tones, such as navy blue, emerald green, and royal purple, while a person belonging to the autumn season may look best in warm, earthy tones, such as rust, olive green, and burnt orange.
However, it’s important to remember that not everyone may be comfortable or interested in wearing clothing that strictly adheres to the rules of armocromia. As a photographer, my priority is to make my subjects feel comfortable and confident, and sometimes that may mean straying from strict adherence to color theory and a bit of photoshop …

it should be noted that there are situations where not everything can go in the same direction – the color of the landscape, the color of the light, and the armocromia of the subject. It’s important to choose a balance between the variables at play. Personally, I prefer colors that match the context rather than the armocromia of the person, as armocromia also applies to how colors are paired with nature.

Discordance between an outfit and the landscape is much more noticeable than between an outfit and the skin, especially in photos where the environment is prominent and there is no close-up shot. I believe this is the highest level to aspire to, understanding how to use armocromia.

I think it’s more beautiful to have a light pink dress on a blue beach, even if the person does not belong to the summer season, rather than a black dress.

zarmocromia fotografia

Personal Colour Analysis (Armocromia) and Lighting:

Lighting is a crucial aspect of photography, and it can also affect how colors appear in an image. When working with armocromia, it’s important to choose lighting that enhances the person’s natural coloring. For example, a person belonging to the spring season may look best in bright and warm  lighting that brings out their warm and delicate features, while a person belonging to the summer season may look stunning  in soft,  diffused light that enhances their cool and light features.
A person belonging to the winter season may look great with stronger light contrasts, and blue light can be used to enhance their cool skin tone. On the other hand, for an autumn season person, warm sunset light and choosing warm-toned clothing could be a great choice.

One way to achieve color harmony in  photography is to pay attention to the time of day and the quality of light. The golden hour, which occurs around sunrise and sunset, often provides warm, golden light that can enhance the colors in the landscape and subject . Photographers may choose to incorporate warm-toned subjects, such as yellow or orange flowers, during this time to create a cohesive color palette.

Alternatively, during blue hour, which occurs just before sunrise and just after sunset, the sky takes on cool blue tones that can complement a landscape and subject with similar cool tones.

The first image below showcases the difference between a photo with an orange dress and one with a pink dress on this beautiful autumn person. The difference is amazing, and as soon as I saw it, I knew it was perfect for her.

armocromia e fotografia


Post-Processing and Personal Colour Analysis (Armocromia):

Post-processing plays a crucial role in photography, and it can also be utilized to enhance the natural coloring of a person. During the photo editing process, it is important to ensure that the colors are adjusted in accordance with the subject’s season. This can be achieved by manipulating the saturation and hue of the image, as well as utilizing color grading techniques to create a harmonious color palette.

When adjusting the color balance, it is vital to consider the armocromia of the subject. For instance, if the subject has warm autumn coloring, altering the color balance to cool tones may disrupt the armocromia in the photo.

Post-processing enables photographers to make colors more vibrant and adapt them to different seasons, such as spring and winter, or tone them down for softer seasons like summer and autumn.

Personal Colour Analysis (Armocromia) and Photography

Portrait and Personal Colour Analysis (Armocromia)

The importance of personal color analysis is not limited to fashion and beauty. It also plays a crucial role in portrait photography, as the colors chosen for a photoshoot can significantly impact the subject’s appearance and the overall mood of the image.

Understanding their client’s seasonal color palette enables photographers to make informed decisions about the color of the wardrobe, accessories, makeup, and background in the photoshoot. By knowing their subject’s seasonal color palette, photographers can select colors that complement their skin tone, enhancing their features and making them stand out.

For example, a photographer who knows that their client has a warm skin tone and a spring seasonal palette would avoid choosing cool colors like blue and green and instead opt for warm colors like coral, peach, and yellow.

Using the correct colors, a photographer can enhance their subject’s natural features, making their portraits appear more flattering and visually appealing. However, using the wrong colors can make the subject appear washed out, tired, or unflattering. Therefore, understanding Personal Colour Analysis is crucial for any photographer looking to capture their subject’s true essence and beauty in a portrait.

Landscape photography and Personal Colour Analysis (Armocromia):

The colors of the landscape and their relationship to each other can have a significant impact on the overall mood and feel of a photograph.

One way to achieve armocromia and landscape in photography is to consider the color palette of the environment and choose clothing or props that complement or contrast with it. For example, if you are photographing a forest with rich green tones, you may choose to include a person wearing earthy browns or red to create a pleasing contrast.

Choosing colors that blend in with the surroundings can make your photo more visually pleasing than simply focusing on color theory. In the example photo, the woman’s outfit may not follow her “winter” color scheme in armocromia, but the brown color complements the horses and the warm tones in the background, resulting in a more appealing photo.

Ultimately, the key is to consider whether the person or the environment is meant to be the focus of the photo, and choose colors accordingly.
if the environment is meant to be the star of the photo, it is more important to wear clothes that complement the surroundings rather than following the armocromia or Personal Colour Analysis rules.

It is also important to consider the emotions that certain colors evoke and how they can be used to enhance the mood of the image.
For example, warm colors such as red, orange, and yellow can create a sense of warmth and happiness, while cool colors such as blue and green can create a sense of calm and tranquility.
In a beach scene, blue can be used to create a sense of calmness and relaxation, while warm colors such as orange and pink can create a sense of excitement and energy.
In a cityscape, grey and muted tones can create a sense of sophistication and elegance, while bright colors such as yellow and red can create a sense of vibrancy and excitement.
In a desert landscape, brown and beige tones can create a sense of warmth and earthiness, while pops of bright colors such as orange and red can create a sense of energy and excitement.
In a winter landscape, white can be used to create a sense of purity and peacefulness, while blue tones can create a sense of coldness and isolation.
In a mountain sunset scene, warm colors such as orange and red can create a sense of passion and romance, while cool tones such as blue  can create a sense of calmness and tranquility.
In a lavender field scene, soft pastel purple can create a sense of peace and serenity, while green and white tones can create a sense of freshness and purity.
In a fall foliage scene, golden yellow tones can create a sense of warmth and coziness, while red and orange tones can create a sense of excitement and energy.
In a modern minimalist scene, black can create a sense of simplicity and clean lines, while white and grey tones can create a sense of purity and freshness.
In a wedding scene, gold can create a sense of elegance and glamour, while soft pastels can create a sense of romance and delicacy.
The examples and combinations are virtually endless. With so many options available, it’s the photographer’s skill to choose the perfect combination that best conveys the desired message or feeling.

You can see the difference in these photos. The one in blue is completely detached from the context. The yellow-orange one is very harmonious, the red one is more dramatic and strong.
armocromia e fotografia

Conclusion on Personal Colour Analysis (Armocromia) and photography

In conclusion, armocromia and photography can work together in harmony to create stunning and impactful images. By understanding how colors and lighting can enhance a person’s natural coloring, photographers can create photographs that truly capture the essence of the subject. Whether you’re a professional or an amateur photographer, incorporating armocromia into your work can help take your images to the next level.


I’m Valeria and I have been a photographer in Sardinia since 2010. I have been photographing tourists on vacation for many years and can help you discover the most spectacular or romantic places to have your photo sessions.

My blog page here.

Family and child portfolio gallery here.
Maternity pregnancy portfolio gallery here
Wedding and elopement portfolio gallery here.
Wedding proposal portfolio gallery here.
Engagement, anniversary, love and couple session portfolio gallery here
I would love to be your  photographer in Alghero. I am an intimate and romantic photographerand you can take a look to my portfolio on instagram here

Write me to info@valeriamameli.com to have my brochure with all the information and prices for your vacation photos in Alghero.

or Write me on WhatsApp

Here you can find some reviews,  on my Facebook or google page.

I hope to see you soon in Sardinia.


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I think I’ve definitely found a gem artist in Sardinia whom i had just randomly searched up on Google for our vacation family photoshoot. Imagines Valeria capture are so soft & light, yet so very powerful that each speaks louder than words. She has a special eye in capturing our beautiful natural expressions, rather than just limited to smiles & laughters. Moreover, Valeria knows very well how to communicate with young children (my kids are 5, 3, 2), so much loved by my 3 monkeys!! She will indeed be a reason for us to revisit Sardinia again.

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01. Anna’s daughter, 2018 - Vacation family photos

If you are looking for a skilled photographer in Sardinia/Sardegna Valeria is 100% the one. Do not waste your time with anyone else (Trust me I researched them all). Even though I was out of the country She helped me organize my proposal and beautifully captured it so wonderfully. She had great tips and throughout the whole process you can tell how much experience she has. She not only was able to capture the most memorable moments, but was also able to make us feel SO comfortable. All our photos and video turned out perfect. If you have any photography needs Valeria Is the right choice, don’t think twice book her NOW!

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Sooro, wedding proposal 2022

Thanks Valeria, thanks for the patience you had in my moments a bit ‘critical, in those of fatigue, stress and nervousness, thanks for your professionalism as always undisputed, for the touch you’ve had, for capturing those wonderful moments with my father who accurately portray the emotions of those moments, thank you because from the beginning you gave us that certainty of having a professional with a capital P next to us that would have made that day even more special, and thank you because the passion you put into what you do is perceived so much that even after the fatigue of the whole day, being with you is always a great pleasure .. thanks thanks and thanks again a thousand times thanks.

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Laura, wedding photo, 2018

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Sara proposal, 2018

Her shots speak. Her photos are linked to my best memories. Very good and unique

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Manuela photo family, marriage, newborn, motherhood

The art of the photographer is to tell without words and without a pen. Valeria manages to tell moments of life of those who are in front of her goal, simply grasping the details, She looks and smiles and then give emotions and memories to those who see in his shots what he could never see: herself while feeling an emotion. Very good

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Giovanna, maternity and family Photos, 2016-2018

Valeria has an extraordinary talent in capturing details, small gestures, facial expressions, everything that makes a wedding “Your” wedding and immortalize it in wonderful shots. His photos are intimate, exciting, always original, beautiful. Very serious and professional, also recommended for those who do not like being photographed, because they will follow you on tiptoe without ever being intrusive. I find that her works convey elegance and a sensitivity that touch the heart. I with the photos of the pre-marriage and the wedding I have carpeted the house and I can not wait to do other! Thank you so much Valeria

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Silvia, wedding, 2016

“Unique in her kind, manages to convey her sensitivity in every shot. Attentive
to details, always available and patient (for brides is not a trivial matter) “I would
choose another thousand times !.

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Caterina, Wedding 2014

I was her first bride and I’m so happy with the choice I made !!! I have beautiful
memories of that day ….And his photos really tell everything !!! She manages
to immortalize every moment and make it unique. She is the only person I
can photograph my daughter, Can also with the children do not miss any
moment !!!
A warranty…. She knows.

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Luisa, 2011, Wedding, newborn, pregnancy, family, one day in a life,

Valeria was a great person to work with. We couldn't be happier with our choice of a wedding photographer. She's lovely, reliable and her photos are stunning! Thank you Valeria and all the best :) Anna & Max
(comment on my FB page)

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Anna, honeymoon with wedding party, 2018

Valeria is creative, professional and talented photographer! Highly recommended! Grazie Mille
(comment on my FB page)

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Katarina Anna, wedding 2018

When we did the photo shoot with Valeria we had high expectations, but we never imagined that she would be able to contain perfectly the moments so beautiful and unique, to the point of being excited every time we look at the photos. she has the talent and the sensitivity to capture moments or small gestures that many would miss, and this is what makes everything more special, because her shots are not just simple photos, they are memories that speak and that make us relive all the moments more beautiful ❤️

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Valeria, couple with surprise proposal, 2018